Friday, December 27, 2019

Botswanas Economy Depends on Diamond Mining - 1286 Words

1. INTRODUCTION It is a well-known fact that Botswana’s economy is based on mineral resources especially diamonds. As such since the 2008 economic meltdown, the diamond market has not thrived as well as it used to, prompting the Government of Botswana to come up with ways of diversifying the economy and reducing reliance on the mining sector. The main challenge for the country now is how to diversify its economy and reduce heavy reliance on diamond revenue. Therefore in 2010 the Economic Diversification Drive was borne in an effort to come up with ways of diversifying the country’s economy. According to the Economic Diversification Drive Strategy of Botswana, â€Å"Economic diversification means diversifying a country’s sources of economic†¦show more content†¦The country should also promote the development of industries. These are able to employ a lot of people. In addition, the government should make it easy for industries and the private sector to obtain funding. 2.2 DEVELOP THE AGRICULTURE SECTOR Botswana imports most of its food from other countries. In order to diversify the country should cut down its import bill on food and start producing its own and maybe be able to export to other countries as well. Also Agriculture is a labour intensive and it creates a lot of jobs. Job creating sectors are important for the development of the country as well as the development of the economy. Most farmers in Botswana cannot access funding and therefore they do not have working capital even if they do have the machinery and other inputs for farming. The country should have food security and be self-sustaining. 2.3 GOVERNANCE United Nations OSAA (2011) asserts that â€Å"good governance is a pre-requisite in building an enabling environment for economic diversification.† The Government has to set up and establish favourable regulatory frameworks that encourage economic activity and to ensure a healthy business climate in the country. In the case of Botswana, the country has a lot of policies that should be supporting the diversification strategy of the country. Unfortunately most of these policies are run parallel even though they are supposed to be complementing each other. Also the turnaroundShow MoreRelatedThe Role Of Centralized Policies On The State Capacities929 Words   |  4 Pagesthe trained and efficient bureaucracy to devise national development schemes and implement relevant legal frameworks (Reinert, 2010). In addition to the capacities of setting up development plans, the successful development in resource-based economy depends on their ability to save all or part of the revenues from the extractive industries (Lewin, 2011). Since the non-renewable resources are destined to be depleted in the future, the mineral-wealth is limited, and it means the state should save theRead MoreEssay on Botswana4082 Words   |  17 Pageslived contentedly through the land’s provisions of plants and abundant species of animals and through prosperous trade with each other. Today, this simple way of life conflicts the nation’s potential wealth in democracy, cattle industry, diamond-mining, and other technologies. Both lifestyles have their advantages and disadvantages, a majority of which will be portrayed within this composition. Botswana is entangled in a struggle to produce what is healthiest for its country’s people and environment

Thursday, December 19, 2019

Health Promotion A Healthy And Long Lasting Lifestyle

Every single person living on this planet should take health promotion seriously and strive for a healthier diet, exercise regime and a more relaxed lifestyle. The main reason I believe this is because health promotion is an area in life where it coincides with biology, psychology and medicine. These three aspects are essential towards a healthy and long lasting lifestyle. When health promotion is ever mentioned in a discussion usually biology, psychology and medicine is also brought into the arena as well. To start off, health promotion does not only include physical health, it also includes how a person is feeling mentally and emotionally as well. Biology plays a large part when dealing with an individual’s feelings mentally and emotionally. A wonderful example of how biology plays a part in a person’s emotional and mental health is through the level of stress that they experience from a daily basis. In class we learned that with the increase in stress that cortisol i s increased in the body, which lowers immune system functioning. When this occurs in the body it is easier for a stressed person to get sick, which would make them more vulnerable to ailments in their health. According the Institute of Medicine (2001) â€Å"Stress is linked to cardiovascular disease and to other health problems that take place in the human body.† An increase in stress can also lead to viral infections, risk of atherosclerosis, hypertension, impaired memory and cognition as well. To avoid thisShow MoreRelatedChildhood Obesity : A Relatively New And Disturbing Term Essay1129 Words   |  5 PagesDefining Childhood). This is the basis for determining whether or not an adolescent individual is considered to be obese or not. Unfortunately, healthcare professionals are having to categorize more and more adolescents as obese when they are seen for health checkups. Childhood obesity is an extremely dangerous and troubling phenomenon. Obesity is becoming a more common term in our everyday language. According to The Campaign to End Obesity (2014), there are currently one-third of children in AmericaRead MoreDevelopment Of Workable Plans Help Individuals Maintain Healthy Lifestyle And Increase Life Expectancy1165 Words   |  5 Pagesindividuals maintain the healthy lifestyle and increase life expectancy. The data collected from these three studies was analyzed and showed how the environment impacts a person s overall health and wellbeing and how that can affect a person’s longevity. The application of the findings was used to make suggestions to improve environments like inner cities, by incorporating more green spaces, or health initiatives recommending greater awareness about positive lifestyle choices. Summary Today,Read MoreMarketing Plan1717 Words   |  7 PagesMarket Objectives 6 Product Objective 7 Price Objective 7 Place Objective 7 Promotion Objective 7 Marketing Strategies and Implementation 7 Product Strategies 7 Price Strategies 8 Place Strategies 8 Promotion Strategies 8 Explanation of Strategies†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦..†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.7 Implementation Plan Error! Bookmark not defined. Product Tactics 8 Price Tactics 9 Place Tactics 9 Promotion Tactics 9 Monitoring Procedures 9 Introduction Capital Brands, LLC is committedRead MoreFast Food Vs Healthy Homemade Meals Essay1293 Words   |  6 PagesFast Food vs Healthy Homemade Meals In today’s society, most people plan their daily meals around their busy schedules. 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Healthy Homemade Meals Essay1321 Words   |  6 PagesFast Food vs. Healthy, Homemade Meals In today’s society, most people plan their daily meals around their busy schedules. Food plays an important role in our lives and most people prefer what is quicker and easier on a day-to-day basis. However, devouring fast food is one of the worst choices you can make. In order to maintain proper health and prevent numerous illnesses and diseases, consuming healthy homemade meals is definitely a more ideal choice. According to a recent study, â€Å"when peopleRead MoreHow Mobile Technology Can Be Integrated With The Army Surgeon General s Performance Triad1437 Words   |  6 Pagesis being conducted: Mobile technology has become ubiquitous making it the ideal platform to promote healthy lifestyles. The Performance Triad is a comprehensive plan that focuses on promoting better sleep, activity, and nutrition habits. 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Wednesday, December 11, 2019

International and Multinational Marketing of Harvey Nichols Global

Question: Explain International Marketing. Answer: 1. Introduction The marketing of goods and services external to a firms host country is defined as the international marketing. This form of marketing has two forms: Global marketing Multinational marketing The report is supported by the international marketing of the activities of Harvey Nichols. The activities of business inside the international market have been elaborated here in the report. Harvey Nichols is a chain of departmental stores which was founded in 1831 in London, dealing with the sale of clothes, cosmetics, shoes, food products and other products. The company deals in the retail business of luxury clothes. There are many stores opened by this company within innumerable countries of Arab region, Ireland and U.K. The company wants to inaugurate its 9th international store. As the marketing consultant of the company, the focus of the researcher is on the analysis of the potentiality of the market inside the three countries on the basis of the international market. Australia, Qatar and India are preferred for analyzing the potency of the market and the framework of the market so as to do an effective business in the international business (A STUDY ON THE RELATIONSHIP OF ELE MENTS OF MARKETING MIX AND BRAND EQUITY, 2014). 2. Situational Analysis 2.1 External Analysis PESTLE Analysis is done to analyze the external market. The following can be drawn from the analysis: Political factor (P) - The stability of Harvey Nichols at present the political environment is estimated with the aid of the impact of diverse policies of the government and the laws concerning the industries of the departmental stores. Environmental factor (E) Harveys environment factor is one in which its business cycle and activities are executed. This particular factor in the framework comprises the global environment, geographical and climate which is based on the trading that5 is done by the Harvey Nichols. Social factor (S) To run a successful business, social factor is the key factor just as the brand image, consumer choice, requirements, demand and the product image is the key factor for a business. To manage a department store both the customers and employees are crucial , so Harvey tries to build up such policies and strategies that are advantageous for both (Andersen, Denrell and Bettis, 2007). Technological factor (T) The customers are always updated by Harvey Nichols regarding the technologies they are adopting to run the business. The international marketing of this company is technology dependent to have an increment in the global communication and international marketing of the new technologies. Legal factor (L) This factor of the framework is associated with various regulations and laws that are formulated by the government of the country concerning the diverse businesses. The legal factors encompass employment law, consumer laws and labor laws that are to be followed by Harvey Nichols (Bak, 2010). Economic factor (E) The costs and the business cycles of Harvey Nichols affect the economy is analyzed in this factor. Being an international brand, the effect of Harveys international trade and the monetary policies are stated in this factor. It includes FDI rates, inflation rates, interest rates and the growth rates of the company. 2.2 Internal Analysis The marketing mix strategy of 4 Ps are taken here to analyze the internal factors of Harvey Nichols Product- The price of each product differs from store to store. The rate of the product is categorized on the basis of the needs and preferences of the customers. The company before introducing any product in the market evaluates the requirement of the customers analyzes the market demand and preferences. It surveys that if any company has launched similar products like that or not before them (Cedrola and Memmo, 2010). Price- Harvey Nichols price of products is based on various factors like geographical area, customers condition of finance and all other factors. Place- The choice of place of Harvey Nichols opening of store is done by analyzing the environmental factors, existence of resources and connection with transport and all others factors. Promotion- The promotional strategy of Harvey Nichols is done by advertisement through various approaches by television, internet, celebrity advertising and others. The importance of promotion is to escalate the sales volume of the company compared to the competitors. SWOT Analysis This analysis is done to identify and evaluate the strengths, weakness, opportunities and threats that the company (Harvey Nichols) in the market. This structured planning approach will evaluate all these four factors that are involved in Harvey Nichols venture. It will specify the objectives of the companys venture and categorize the internal and external factors which are favorable and unfavorable to attain the objective (Ding, 2014). Strengths The strengths of this companys business are their sales and distribution network that makes the service of their sales and distribution even better compared to their competitors. The factor that strengthens Harvey Nichols business are monetary support of the company to run the business successfully, domestic market and the tactics implemented to break the barriers to make a new entry in the market. Harvey Nichols has innovative strategies to run their business and their business units also have good business experience to execute their business successfully (Mohammad Arabzad an, 2012). Weaknesses There are fewer amounts of weaknesses that encompass their business as compared to their competitors. Some weaknesses which may be a part of the list are high investment in the research and development team for their products and also the market, future strategies of competition in the market to sustain its business activities. Harvey Nichols should also focius their strategies to reward and provide benefits to its employees because the dissatisfaction of the employees may prove to be the biggest weakness of the company. Opportunities The steady rise in the income and the increase in the level of profit are the opportunities of Harvey Nichols. There are also some significant new achievements in the business. These opportunities are a support for the increment in the process of business (Formby and Dave, 2013). Threats A company cannot flourish without having threats in their business because threats give the company the zeal to compete more in the market. But also too much threats will harm the business. The escalating price of the raw materials, variation in price, changes in the international market, changes in the host economy and the risks from other business entities are some of the threats that the company is facing and should take steps to avert it. 3. Strategic options for Harvey Nichols (12C framework) A company always wants to open its business in the international market so as to ensure that they attain the varied types of factors of the business. Escalated market growth, diversification, joint venture, international production and the economies of scale are some of the factors which have an influence on the international market. Furthermore the company always wants to augment their activities of the business by promotion of the brand in the international market. Besides it is seen that to execute an effective business is a very hard mission. Multiple differences crop up within the domestic and the international market. Harvey Nichols needs to analyze its international market to effectively pursue in its business in multiple countries because the stakeholders, culture, environment, political and economical factors, behavior of the customers differ from one country to another (Guan and Kezunovic, 2013). The 12C framework is taken into consideration to choose a country for Harvey Nichols business activity. This framework contains the following Cs: Country Currency Culture or consumer behavior Consumption Concentration of markets Commitment Communication Choices of the customers Channels of distribution Contractual obligations Caveats Capacity to pay Harvey Nichols is aiming at China to launch their 9th departmental store in the Chinese market and for this it has to analyze the potency of the market. The framework is discussed elaborately below: Country: China has a flexible economic, legal and political system. The legal issues are comparatively low considering other countries like in Middle East. All companies effectively run their businesses here. Currency: In recent studies it has been found that the currency of China is the top performing currency of the year. As dollar has increased adjacent to many other currencies in the world, the currency of China has also hitched a ride. So due to this the new businesses will gain its competitiveness. Culture: The culture of China is very versatile and the people can adapt to any company products there. Thus advertising should be done on a rigorous basis stating the importance of the store in their market. Consumption: The result of increased population has raised the consumption standards of China. The dependence on the domestic demand may prove risky for the consumers of China which will show up in the government finance. So opening of Harvey Nichols in China will increase its consumer base so that the consumption rate of the country increases. Concentration of markets: China is known for its business and products. China has given rise to many famous companies. The markets and the population of China will give Harvey Nichols zeal to do business. Commitment: As China will be the host country for Harvey Nichols, the company should focus on the long term planning and the strategic financial investment of the company so that it can ensure effective business. Communication: Language of China is easy to adapt and the company should ensure that the employees adapt to the language skills of the country to execute an effective business. The company can also take the aid e-mail and other medium of communication in the initial stage of business operations within the country (Lin, 2010). Choice: Harvey Nichols has to look into the choices of the customers because the customers in China have diverse tastes and preferences which will take time for a retail chain to build up. Channels of distribution: The channels of distribution in China are a bit complicated but the company has to choose proper networks of distribution so ensure smooth delivery of its products. The local suppliers should be utilized for the distribution. Contractual obligations: The Company should understand the economic laws and the foreign provisions to trade in this country. Violation of law may give rise to improper business venture for the company. Capacity to pay: As the currency of China is flexible the customers have an open hand to pay for the products. But the company has to put reasonable prices to ensure that they get hold of the customer base initially. Caveats: The law and order should be followed by the country to ensure that they execute their business process smoothly. 4. Strategic Options 4.1 Growth Strategy 4.1.1. Ansoff Matrix The table shown below in the growth analysis of Harvey Nichols business in China to ensure the risks of different growth options for Harvey Nichols Figure 1: Ansoff Matrix Harvey Nichols can start a loyalty scheme in the China market so that it can ensure low risk as an existing product is placed in the existing market. There is an involvement of high risk in the online sale of grocery in the existing product in a new market like China. They can alsio create a branding of the Chinese products with the Harvey Nichols value label in which the creation of a new product is done in the existing market (Moussetis, 2011). The risk lies in the fourth quadrant where the launch of intercity express stores of Harvey Nichols which involves the movement into a new market with a new product. The movement from one quadrant to another is increasing the level of risk. Harvey Nichols should explore the Chinese market by undertaking the risk options to keep up with the competitors (Holopainen and Toivonen, 2012). 4.2 Competitive Strategy 4.2.1 Bowman strategic clock This theory helps to analyze the competitive position of markets compared to the other business entities. Harvey Nichols first has to analyze the competitor, identify the process, selecting and assessing the major competitors (Zhang, 2008). Secondly the company has to develop 6he competitive advantage of the e-marketing strategies which position the company strongly against the competitors and give it the best probable competitive advantage (NEUMANN, 2008). There are eight such positions which in the clock which will help analyzing the competition in the market for Harvey Nichols: Position 1: Low Price/Low Value: This is the bargain basement where the firm doesnt choose to compete basically. Here the products of HN may find differentiated value. Here the company has to sell inferior products in a price that will be attractive for the consumers. Position 2: Low Price: Here the company will be a low cost leader. HN can persuade the suppliers to enter the arena of low price. Position 3: Hybrid: Here the companies give products at a lower cost but the products here have high perceived value than the products of other competitors which are lower in cost. Position 4: Differentiation: Here the company offers the consumers products of high perceived value. Here HN can either do an increment in the price of the products and maintain themselves in the high margins or keep the prices low and fetch greater market share. Position 5: Focused Differentiation: Here HN can offer their products with high perceived value and high prices. Position 6: Increased Price/Standard Product: Here HN can gamble and increase the price of the products, if the price is accepted in the Chinese market then the company will enjoy high margin of profit. Position 7: High Price/Low Value: Here HN have competition from the company which has monopoly in the market and it is a classic monopoly pricing. So HN can only sell its product if they keep them at a low price level (Sivakumar, 2007). Position 8: Low Value/Standard Price: Here the companies loss market shares. If any company has allowed priced product it can only sell by the price of the product (Makandar, 2014). Positioning of Harvey Nichols Brand The positioning of the brand has become a different in the present scenario. The brand image in the mind of the consumers is no more fixed (Yakhlef, 2015). It is now highly dynamic and it varies often across the cultures and the countries as per the specificity of the experiences of the consumer. Chinese consumers are expected to form deeper attachment with the brands which they favor. So HN can position its product in the Chinese market when the consumer here reach a maturity level and feels the wish to change (Liu and Wu, 2013). Strategic Recommendations With the appropriate marketing mix Harvey Nichols can position their products in the minds of the consumer. The company can diversify in the products made by China and give it their brand label (Vank, Mikol and vkov, 2012). This way they will capture the market and win the concentration of the consumers. They should put hoardings, vehicle advertisements, newspaper advertisements, etc. Price should not be escalated in the initial period to get hold of the customer base. The place to open up the new store is easily accessible by the people so that they do notr have any problem to visit the store (Macer, 2012). References A STUDY ON THE RELATIONSHIP OF ELEMENTS OF MARKETING MIX AND BRAND EQUITY. (2014). ELK Asia Pacific Journal of Marketing and Retail Management. Andersen, T., Denrell, J. and Bettis, R. (2007). Strategic responsiveness and Bowman's riskreturn paradox. Strat. Mgmt. J., 28(4), pp.407-429. Bak, B. (2010). The Role of Price Floor in a Differentiated Product Retail Market. Economic Analysis and Policy, 40(3), pp.363-368. Cedrola, E. and Memmo, S. (2010). Loyalty marketing and loyalty cards: a study of the Italian market. International Journal of Retail Distribution Management, 38(3), pp.205-225. Ding, S. (2014). Option Game Analysis on Financial Resource Supply in RMB Retail Market. International Business Research, 7(5). Formby, S. and Dave, D. (2013). Internal marketing for Six Sigma success: a conceptual framework. IJPQM, 12(1), p.77. Guan, Y. and Kezunovic, M. (2013). Contingency-Based Nodal Market Operation Using Intelligent Economic Alarm Processor. IEEE Trans. Smart Grid, 4(1), pp.540-548. Holopainen, M. and Toivonen, M. (2012). Weak signals: Ansoff today. Futures, 44(3), pp.198-205. Lin, X. (2010). State versus private MNCs from China: initial conceptualizations. International Marketing Review, 27(3), pp.366-380. Liu, Q. and Wu, X. (2013). Research on Chengdu Vegetables Marketing Based on STP Model. ASS, 9(4). Macer, T. (2012). Developments and the impact of smart technology. International Journal of Market Research, 54(4), p.567. Makandar, N. (2014). A STUDY ON REFERRAL MARKETING. ELK Asia Pacific Journal of Marketing and Retail Management. Mohammad Arabzad an, S. (2012). Improving Project Management Process in Municipality Based on SWOT Analysis. International Journal of Engineering and Technology, 4(5), pp.607-612. Moussetis, R. (2011). Ansoff revisited. Journal of Management History, 17(1), pp.102-125. NEUMANN, T. (2008). Automobiles, the Mass Market, and the Retail Revolution of the Early Twentieth Century: A Structural Analysis of Changes in American Retail Institutions, Market Power, and Labor Demand. JEH, 68(02). Sivakumar, A. (2007). Retail marketing. New Delhi: Excel Books. Sivakumar, A. (2007). Retail marketing. New Delhi: Excel Books. Vank, M., Mikol, M. and vkov, K. (2012). Evaluation Methods of Swot Analysis / Metody Vyhodnocen Swot Analzy. GeoScience Engineering, 58(2). Yakhlef, A. (2015). Customer experience within retail environments: An embodied, spatial approach. Marketing Theory. Zhang, H. (2008). A Study on the Application of STP Marketing Strategy in the MBA Education Program of Universities in China. IES, 1(2).

Tuesday, December 3, 2019

World Wrestling Entertainment

Problem Statement Since World Wrestling Entertainment (WWE) was developed, it has faced competition from other wrestling companies. When it was bought by Vince in 1982 it faced competition with each competitor not encroaching on each other’s territory. Although Vince paid local television and did away with most of his competitors, completion still existed.Advertising We will write a custom report sample on World Wrestling Entertainment specifically for you for only $16.05 $11/page Learn More The competition intensified when Ted Turner bought World Championship Wrestling (WCW) in 1988. Turner spent much money in buying stars from WWE then known WWF. Vince ended this competition by acquiring WCW which resulted to a significant increase in the number of wrestling stars. Even today WWE still faces competition from TV shows like soap operas. WWE has also been faced by competition from movie industry which has attracted some of its stars. WWE has also b een faced with the problem of maintaining fans all over the world (Connall). WWE has been caring out road shows from one city to another to attract more fans. Although these road shows have not been generating profits, WWE has maintained them as they attract fans. WWE has also been forced to change its shows from pure wrestling to a form of wrestling with aspects borrowed from other favorite shows on TV like soap operas. WWE has also been faced with the problem of investing in new opportunities which attracts fans (Ramkissoon). We find the launched football league called XFL folding after one season after it fails. This costs WWE a loss amounting to $57 million. WWE has also been faced with the problem of generating more revenues while facing competition from other TV shows. This has led even to the production of movies by WWE as well as introduction of 24/7, a subscriber video-on-demand service. Strengths One of the WWE strengths is a good reputation among customers. WWE has ensure d good and quality shows especially with introduction of borrowed aspects from soap operas. This has given the company a good image. The use of stars in their weekly shows also has promoted their image over their competitors.Advertising Looking for report on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More Vince having admitted to the public that wrestling matches were scripted made wrestling fans to appreciate his honesty which created a good reputation for WWE. WWE is leading in the stock market which another strength for the company (Winters). Another WWE’s strength is good management. WWE through management of Vince has developed to an international show. Vince with his aggressiveness bought WWC which was one of the WWE’s greatest competitors. Vince through innovation has also introduced borrowed aspects from other TV shows which have made it more famous and interesting to fans. Vince also ensured he owne d the right to the characters that were played by his wrestlers. Weaknesses WWE on the other hand has been faced with weaknesses. One weakness it is facing is the high cost of producing shows and maintaining fans. The use of road shows to produce parts of the TV show and to attract fans is very expensive. This is because these road shows have not been generating any profits. Another weakness that WWE has encountered is poor investment on new opportunities. The starting of a new football league XFL cost the company a loss of $57 million. Poor supply chain has also been a weakness to WWE (Management Paradise). Even though WWE has faced no hindrance in expanding internationally, it has been able to distribute its shows in Europe. Again it has not fully invented in the new area of digital media. Opportunities WWE is faced with opportunities of expanding in the abroad market. WWE has not been faced with any problems when investing internationally in others countries. Even with this advan tage WWE has only expanded to Europe through a European sport show (Solomon, 46). WWE needs to reach the global market via internet as well as digital media. Innovation also offers WWE with opportunities to produce a variety of TV shows like movies acted by wrestlers who are stars. Threats WWE is faced by the threat of changing customers’ preference and taste. Wrestling fans are been stolen away by soap opera TV shows which are becoming favorite among many people. Emergence of mixed martial arts, which is a growing form of combat sport that combines kickboxing and grappling, has been a threat to WWE. This is because been a similar show to wrestling it has been pulling away some wrestling fans.Advertising We will write a custom report sample on World Wrestling Entertainment specifically for you for only $16.05 $11/page Learn More Forces WWE is still dominating in the industry of wrestling over its rivals. Through competitive rivalry WWE management has shown high level of innovation. Through introduction of two different TV shows every week, 24/7; a subscriber video-on-demand service and incorporation of borrowed ideas from other TV shows has made WWE posses a competitive advantage over its competitions. WWE has had an advantage of having many star wrestlers thus have had no problems with its inputs due to high supply. This has even given the company the right to have rights over characters played by these stars. Also the company has gained the advantage of not undergoing high inputs cost. WWE is faced with competition from other TV shows like soap operas which are absorbing most of its fans. Again there is a high threat of its customers switching to mixed martial arts, which is a growing form of combat sport that combines kickboxing and grappling. WWE has a powerful bargaining power of its customers with its uniqueness in its wrestling TV shows. WWE has also had this power because it’s the best company in the industry with its own distribution channel. Solutions In solving its problems, WWE should consider producing a variety of TV shows besides wrestling. This will aid to accommodate different preferences and tastes by providing fans with a variety to choose from. This will also aid in competing with other firms. WWE should extend production of movies as well as start production so mixed martial arts. This will enable it to retain its fans. WWE can also consider changing its management which is family based. This will help to avoid some mistakes made like the investment on FXL football league. This will also promote innovation and creativity within the company. WWE can also consider the option of merging with its competitors as a way of avoiding competition. Like, it can merge in production of mixed martial arts as a way of trying to retain fans.Advertising Looking for report on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More Work Cited Connall, Chris. WWE: Problems With The Product, Part One. Bleacher Report, Inc. 21 July. 2010. Web. Management Paradise. (2010). SWOT ANALYSIS ON World Wrestling Entertainment. Management Paradise. 1 December. 2010. Web. Ramkissoon, Vanda. WWE’s Impatient Fan: Fast Paced Problems Facing Wrestling Today. Bleacher Report, Inc. 11 November. 2010. Web. Solomon, Brian. WWE Legends. New York, NY: Simon and Schuster. 2006. Winters, Nathan. SWOT Analysis: Total Non-Stop Action. Bleacher Report, Inc. 19 May. 2010. Web. This report on World Wrestling Entertainment was written and submitted by user Reece Diaz to help you with your own studies. You are free to use it for research and reference purposes in order to write your own paper; however, you must cite it accordingly. You can donate your paper here. World Wrestling Entertainment